Abacus Brands is a global category leader in breakthrough play experiences — partnering with the world's most iconic names to put the future of learning and fun on shelves everywhere.
Create, upload and play your own games
The award-winning game that you create! Turn any drawing into a playable video game, then share with our million+ user strong community of creators.
Kids draw from their imagination, snap it with the Pixicade app, and play it as a real video game in seconds. Edit, upload and share your games with endless possibilities.
The original creation studio. Doodle, snap, and play instantly. The tentpole product powering the Pixicade universe.
More games, more features, more fun. Expanded gameplay with bonus stickers and a next-level creation experience.
Special edition powered by viral animator Alan Becker — bringing stick-figure battles from YouTube into playable games.
From iconic licensed Disney items to trending digital drops, make your own games with your favorite characters.
Draw Yoda, Vader, and stormtroopers, then play them as custom levels — the licensed Star Wars edition of Pixicade.
Free-standing tower · Pixicade core + editions
Shelf set · 4 SKU lineup post-ESPN-drop
Mattel-licensed AR experience
The Barbie Magic Style Studio brings the world's most iconic doll into AR — Spring 2026 tentpole.
Style, snap, and step into a Barbie world that responds to your imagination. Magic Style Studio is the first Mattel × Abacus AR product.
Magic Style Studio · Bring Barbie to life in AR. Style, snap, and step into a Barbie world that responds to your imagination.
The Magic Style Studio opens into a full styling playset — outfits, accessories, markers, and the AR stage in one case.
MSS branded display unit
Featured endcap placement · Spring set
Cinematic VR · the AR Globe Alive!
National Geographic experiences for the next generation — cinematic VR titles and the AR Globe Alive!
VR experiences for the living-room couch, AR puzzles for the kitchen table. The world's most trusted brand, translated into the formats kids actually use.
Step inside Earth's great extinction events. A cinematic VR experience powered by National Geographic.
Walk through the world's most iconic sites — from Machu Picchu to the Great Wall — in immersive VR.
NatGeo yellow-frame display tower
Two-tier shelf set · VR top / AR bottom
DK reference, reimagined in VR
DK is the world's largest illustrated reference publisher — and the new Abacus VR line brings its visual storytelling to life.
Every DK VR title pairs a physical book with an immersive companion experience. Read, then live the topic.
Step inside the SportsCenter studio — gameplay, highlights, and broadcasting in immersive VR.
Voyage to the planets and beyond in immersive VR.
Dive into the deep — reefs, predators, and lost wrecks in VR.
Walk among the dinosaurs in a cinematic VR experience.
Tour the body system by system — circulatory, skeletal, muscular — in immersive VR.
From savanna to rainforest — meet the wildest creatures in VR.
Trains, planes, rockets — go inside the machines that move the world.
Step into masterworks across centuries and continents in cinematic VR.
An immersive atlas — fly over continents, dive into capitals, see the world's geography come alive.
Free-standing DK VR tower
Shelf set · 5 SKU VR lineup
Co-developed with creator studios
Six party games built with three studio partners — laugh-out-loud rules, easy setup, instant social.
Each Radical title was co-developed with a creator-studio partner — fast rules, big personalities, designed for the camera.
Draw, tug, and steal in this raucous group game.
Trust no one. Negotiate, split, or steal — winner takes all.
Swap identities mid-round. The most absurd one wins.
Radical Games branded floor display
Shelf set · 6 SKU lineup
